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YouTube, Hulu, Amazon Prime, and other online services accounted for 34.8% of viewers last https://gsbys.org month. Cable TV drew a 34.4% share. Streaming services gains, Nielsen said, came from viewers flocking to shows like Stranger Things. Those figures also account for fewer sporting events occurring during the month.
From July 2021 to March, the share garnered by streaming devices ranged from 27.7% to 29.7%. Since April, streaming services have been eating into cable's lead, until it finally surpassed it.
With college and pro football resuming in the upcoming weeks, it's uncertain whether streaming services will be able to stay on top. Sports, interestingly, may play a role, as next month marks the debut of Amazon Prime's exclusive Thursday Night Football package.
The streaming service will be the only way to watch 15 primetime games, and that package begins in Week 2 of the NFL season. Prime's lineup of games includes several popular teams, such as the Kansas City Chiefs, the Pittsburgh Steelers, the Tampa Bay Buccaneers, the New England Patriots, and the Dallas Cowboys.
And starting next year, more college football games will be aired via streaming services. The Big Ten Conference's recently signed TV deal with Fox, CBS, and NBC includes several conference games that will air on NBC's Peacock streaming service.
What is Latency?
Those games will draw millions of viewers, including viewers in the 20 states and the District of Columbia, where online sports betting is legal. But the current state of streaming technology means fans watching the game could be 45 seconds or more behind the current action.
According to MediaKind, the long delay, called latency, is caused by the way that video and audio are captured and processed for online viewing. For those who watch on cable or have their TV connected to an old-fashioned pair of rabbit ears, the delay is less than 10 seconds.
For many watching the game, the latency issue isn't really more than a minor hassle. But for people like me who like to tweet during games, it can be difficult avoiding finding out about a big play ahead of when you can watch it.
That same issue also impacts sports bettors who like to make in-game wagers.
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